PRODUCT DESIGN
2023
BY
Darren Lau
PRODUCT DESIGN
2023
BY
Darren Lau
OVERVIEW
Unleash your potential with Milo, your AI assistant that delivers the insights of world-class influencers. Milo adapts to your life's rhythm, offering customized advice to guide your journey.
Be it fitness advice straight from your favorite expert's AI persona tailored to your goals, or business strategy inspired by the industry’s titan, Milo provides thought-provoking queries that propel you towards growth.
Through our cutting-edge AI technology, we’ve created AI personas, meticulously trained in partnership with these influencers, that embody their unique tone, language style, and advice structure.
DESK RESEARCH
AI
With AI's limitless possibilities, the future is now, and it will redefine the way we live, work, and interact.
Health & Wellness
Innovative technologies that cater to consumers' increasing demand for improved well-being and longevity.
Digital Transformation
Businesses across sectors embrace technologies to enhance customer experiences and adapt.
We need something tangible to help us regain control.
USER RESEARCH
We conducted a simple user survey to understand the perception and needs of services for people who needed help tracking their habits and improving their lives.
SURVEY of 18-40 year olds
20 participants
UX PRINCIPLES
These rules all show how important an aesthetically pleasing habit tracker can help those finish tasks and feel a sense of accomplishment on a daily and long term basis.
Aesthetic-Usability Effect
An aesthetically-pleasing design is something that is deemed more usable and functional.
Peak End Rule
People don’t remember every single detail of the application, but they will remember the peak’s (highs and lows) of the interface.
Zeigarnik Effect
Things that are unfinished will eventually lead users to come back and complete the items.
INFORMATION ARCHITECTURE
Because of the advances of AI, we’re able to onboard users through a simple dialogue/text box now. We can gather the same amount of information but in a personal and simple way.
This structure ensures the app is comprehensive and user-centered, while also harnessing the power of AI to make habit tracking more engaging, personalized, and effective.
BRANDING
To really connect with users, we created a personality icon that would be soft and evoke emotion. Milo would blink and smile and be the all-encompassing energy of a best friend and life coach that could help you on your path to progress.
With psychology in mind, we wanted to emphasize colors that reflected happiness and wellbeing. We chose user friendly hues and saturated gradients to emphasize peak energy and progress.
Having matching icons made every task and habit feel like a part of a family, which is vital to ensuring an aesthetic experience.
Establishing components early on helped us discover where we could double down on consistency. It also gave us a better picture of the design system we were offering to our users.
With the rise of AI, a conversational onboarding process to figure out our users’ top needs was planned.
A simple interface that took inspiration from gamification principles helped shape the home screen. We knew we wanted to launch users into an experience directly from the onboarding where they felt they could participate right away.
Being able to track each habit meant we were able to give the user insights into their behavior. With enough information, users and Milo would be able to seamlessly adjust their habits based on patterns and suggestions.
