Some of my earliest work as a Creative Director was taking on a brand called Uncorked Health & Wellness. Their product was great - mixing an acai health supplement with the complex business structure of a direct-sales team.
My work spanned physical product development alongside web development and marketing. I was in charge of the web design and deployment - making sure the website could help convert potential customers into distributors.
The identity: for everyone, light, meaningful. This was a brand that wanted its consumers completely and obsessively loving the product.
Full Disclosure: I left this company back in 2013. They (and their site) have undergone many changes in the last 3 years and do not reflect my own work.