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East Side Ride Served As Design Consultant Designer

East Side Ride is a boutique snowboarding and skateboarding shop in Sacramento and I was asked to do a some logo mock-ups a year ago or so. After spending a few days on it, I had scrapped together several different options. They chose one and thankfully moved forward with the brand.

And instead of letting the rest die, I decided to resurrect a bunch of my work and to put them on my portfolio because of how proud I *still* am of them all.

I checked in on them a few weeks ago and saw a bunch of great items on their store. The look and feel of the brand made me extremely happy. It's fun to see other people wear/use the things you've designed.

Several of these logos and looks make me really happy. There was always a great sense of this natural/lifestyle aesthetic that jumped out to me.